Thriving Smart Blog

  If you have a business website, that means you want to do business in this digital age. That is a welcome development for every Connecticut business. But one difficulty small businesses always face is maximizing their online presence. A major cause of this is that digital marketing is always changing, as are customer expectations. A major shift everyone is adapting to today is the evolution of generative Artificial Intelligence. Artificial Intelligence (AI) isn’t just influencing search – it’s fundamentally reshaping how users discover information and how search engines deliver results. This evolution presents extraordinary opportunities while adding more complexity to SEO. Whether you have seen a drop in your local business website traffic or not, it is important to consider this so that you won't be left behind.   How AI is Reshaping Local Search Local search has transformed dramatically in recent years. Traditional SEO strategies still hold value, but Artifici...

  The way we browse, shop, and search for information has transformed significantly. In 2024, mobile devices became the primary gateway to the digital world. For small businesses in Connecticut, this shift delivers an urgent message: a mobile-friendly website is not optional - it's a necessity. Local searches like “food near me open now” or “Solar eclipse glasses near me” are often conducted on smartphones. Those searches are handy, so no one will go to put up their laptop just to look for such service providers. Looking at the screenshot from Google Keyword Planner above, you will see that over 95% of the conversions, cost, and clicks for the search term "food near me open now" come from mobile devices. That is why, businesses that fail to optimize for mobile are bound to losing valuable customers and opportunities. The Rise of Mobile-First Behavior in Connecticut In 2024, over half of all web traffic globally came from mobile devices. Connecticut businesses ...