Building a marketing funnel for your business: everything you need to know.
The marketing funnel is an essential element of the marketing process. It outlines a user’s journey across campaigns and channels to convert from a prospect into a customer. The marketing funnel provides a framework for connecting and engaging with customers from the initial stage, when they have just learned about a business, to when they make a purchase, and even beyond. Knowing how a marketing funnel works can help you understand what your company must do to influence consumers at every stage of the marketing journey to maximize results – drive more sales, greater loyalty, and stronger brand awareness. It can also help you diagnose problems and improve your overall marketing strategy. In this guide, you’ll find everything you need to know about every marketing funnel stage and how to use it effectively for your business. Evolution of the Marketing Funnel The marketing funnel concept has been around for over a century and has since evolved from the traditional to the...